{"id":320,"date":"2026-06-02T01:20:37","date_gmt":"2026-06-02T01:20:37","guid":{"rendered":"https:\/\/be-ip.mx\/?p=320"},"modified":"2026-06-02T01:37:26","modified_gmt":"2026-06-02T01:37:26","slug":"differences-trademark-patent-copyright","status":"publish","type":"post","link":"https:\/\/be-ip.mx\/en\/differences-trademark-patent-copyright\/","title":{"rendered":"Trademark, Patent and Copyright Differences in Mexico"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"320\" class=\"elementor elementor-320\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18bd4a e-flex e-con-boxed e-con e-parent\" data-id=\"18bd4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49b4f697 elementor-widget elementor-widget-text-editor\" data-id=\"49b4f697\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-49b4f697{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8e32bd elementor-widget elementor-widget-text-editor\" data-id=\"e8e32bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>The right form of protection for an intangible asset depends on its nature: a trademark for distinctive signs, a patent for technical inventions, and copyright for creative works.<\/li>\n\n<li>In Mexico, trademarks and patents are registered with the IMPI under the Federal Law for the Protection of Industrial Property (LFPPI), while copyright is protected through INDAUTOR under the Federal Copyright Law (LFDA).<\/li>\n\n<li>Each form of protection has different requirements, duration, and scope that directly impact a business&#8217;s legal, tax, and commercial strategy.<\/li>\n\n<li>Many businesses require a combination of these figures to comprehensively protect their intangible assets.<\/li>\n\n<li>Avoiding common mistakes \u2014 such as failing to register a trademark, disclosing inventions before filing a patent, or not documenting copyright assignments \u2014 is essential for effective protection.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-326\" src=\"https:\/\/be-ip.mx\/wp-content\/uploads\/2026\/06\/propiedad_intelectual-2-1024x683.webp\" alt=\"Legal professional surrounded by digital icons representing IP protection and trademark registration with IMPI\" srcset=\"https:\/\/be-ip.mx\/wp-content\/uploads\/2026\/06\/propiedad_intelectual-2-1024x683.webp 1024w, https:\/\/be-ip.mx\/wp-content\/uploads\/2026\/06\/propiedad_intelectual-2-300x200.webp 300w, https:\/\/be-ip.mx\/wp-content\/uploads\/2026\/06\/propiedad_intelectual-2-768x512.webp 768w, https:\/\/be-ip.mx\/wp-content\/uploads\/2026\/06\/propiedad_intelectual-2-1536x1024.webp 1536w, https:\/\/be-ip.mx\/wp-content\/uploads\/2026\/06\/propiedad_intelectual-2-18x12.webp 18w, https:\/\/be-ip.mx\/wp-content\/uploads\/2026\/06\/propiedad_intelectual-2.webp 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">According to the World Intellectual Property Organization (WIPO), small and medium-sized businesses that protect their intangible assets can increase their growth and competitiveness by up to 35% compared to those that don&#8217;t \u2014 avoiding imitation and unlocking the commercial value of their creations (<a href=\"https:\/\/www.protectia.eu\/diferencias-propiedad-industrial-intelectual\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>source: Protectia<\/strong><\/a>).<\/p>\n\n<p class=\"wp-block-paragraph\">Yet many business owners in Mexico ask the same question: do I really need to register a trademark, file a patent, or protect my copyrights? Choosing the right form of protection is critical to avoiding unnecessary costs and minimizing legal risks that can slow business growth.<\/p>\n\n<p class=\"wp-block-paragraph\">In this article, we explain the differences between trademarks, patents, and copyright in plain language \u2014 how each works in Mexico and which ones you need to protect your intellectual assets. Understanding these distinctions will help you strengthen your company&#8217;s legal, commercial, and fiscal standing.<\/p>\n\n<h2 class=\"wp-block-heading\">Core Legal Differences: Trademarks, Patents, and Copyright in Mexico<\/h2>\n\n<h3 class=\"wp-block-heading\">Governing Authorities and Legal Framework<\/h3>\n\n<p class=\"wp-block-paragraph\">In Mexico, trademarks and patents are governed by the Federal Law for the Protection of Industrial Property (LFPPI) and fall under the jurisdiction of the Mexican Institute of Industrial Property (IMPI). Copyright, on the other hand, is regulated by the Federal Copyright Law (LFDA) and managed by the National Copyright Institute (INDAUTOR). Each body has its own procedures and requirements for recognizing and enforcing these rights (<a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/4362409\/MaterialesCursos\/XII-3_25mayo2018_PROPIEDAD_INDUSTRIAL_PATENTES_MARCAS_Y_DERECHOS_DE_AUTOR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>see full regulatory reference<\/strong><\/a>).<\/p>\n\n<h3 class=\"wp-block-heading\">What Each Form of Protection Covers<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Trademark: protects distinctive signs such as trade names, logos, slogans, colors, and designs that identify products or services.<\/li>\n\n<li>Patent: covers novel technical inventions with industrial application, whether products or processes.<\/li>\n\n<li>Copyright: protects literary, artistic, musical, audiovisual works, software, photographs, illustrations, and other creative content.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Registering the right form of protection is fundamental: a trademark does not protect technical inventions or creative works, and vice versa.<\/p>\n\n<h3 class=\"wp-block-heading\">Nature of Rights and Duration<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Trademark: the owner obtains the exclusive right to use the sign for specific products or services, with the option to renew every 10 years indefinitely.<\/li>\n\n<li>Patent: grants exclusivity for 20 years from the registration date, with no option for extension, and lapses if maintenance fees are not paid.<\/li>\n\n<li>Copyright: covers both inalienable moral rights and patrimonial rights over commercial exploitation; patrimonial protection lasts the author&#8217;s lifetime plus 100 years after death.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">These differences have a direct impact on business strategy: you need to plan when to renew, license, or negotiate your assets so you don&#8217;t lose rights through oversight.<\/p>\n\n<h3 class=\"wp-block-heading\">Registration Requirements<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Trademark: only registration with the IMPI grants exclusive rights and legal presumption of ownership.<\/li>\n\n<li>Patent: protection only arises after the IMPI formally grants the patent, following fulfillment of technical and legal requirements.<\/li>\n\n<li>Copyright: protection arises automatically upon creation of the work, but registering with INDAUTOR makes it easier to prove ownership and speeds up legal proceedings in case of a dispute.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Not sure which form of protection applies to your business? <a href=\"https:\/\/be-ip.mx\/#contacto\"><strong>Contact BE IP<\/strong><\/a> and an intellectual property specialist will guide you.<\/p>\n\n<h2 class=\"wp-block-heading\">Which Protection Does a Business in Mexico Typically Need?<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-327\" src=\"https:\/\/be-ip.mx\/wp-content\/uploads\/2026\/06\/propiedad_intelectual-3-1024x683.webp\" alt=\"Scales of justice next to law books in an intellectual property law firm office\" srcset=\"https:\/\/be-ip.mx\/wp-content\/uploads\/2026\/06\/propiedad_intelectual-3-1024x683.webp 1024w, https:\/\/be-ip.mx\/wp-content\/uploads\/2026\/06\/propiedad_intelectual-3-300x200.webp 300w, https:\/\/be-ip.mx\/wp-content\/uploads\/2026\/06\/propiedad_intelectual-3-768x512.webp 768w, https:\/\/be-ip.mx\/wp-content\/uploads\/2026\/06\/propiedad_intelectual-3-1536x1025.webp 1536w, https:\/\/be-ip.mx\/wp-content\/uploads\/2026\/06\/propiedad_intelectual-3-18x12.webp 18w, https:\/\/be-ip.mx\/wp-content\/uploads\/2026\/06\/propiedad_intelectual-3.webp 1799w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">How Do I Choose Between a Trademark, Patent, and Copyright?<\/h3>\n\n<p class=\"wp-block-paragraph\">To determine which form of protection to apply, identify the type of asset you want to protect, how you use it in your operations, and the value it brings to your company. For example, digital service businesses typically need to protect their commercial trademark and proprietary software through copyright, while companies focused on technology product development may prioritize patent protection.<\/p>\n\n<h3 class=\"wp-block-heading\">Businesses That Sell Products or Services to the Public<\/h3>\n\n<p class=\"wp-block-paragraph\">Retailers, consulting firms, restaurants, and businesses with a public-facing brand should prioritize trademark registration with the IMPI. In parallel, the content on their website, menus, or operational manuals can benefit from copyright registration. If the business develops any technological innovation, a patent may also be worth pursuing.<\/p>\n\n<p class=\"wp-block-paragraph\">Maintaining a mixed portfolio of registrations is a recommended practice for maximizing the legal, tax, and commercial value of any business.<\/p>\n\n<h3 class=\"wp-block-heading\">Tech Startups and Innovative Companies<\/h3>\n\n<p class=\"wp-block-paragraph\">In high-technology industries or sectors with proprietary product development, a patent can be the central asset \u2014 allowing the owner to block others from manufacturing, using, or commercializing the invention. That said, a trademark remains indispensable for market positioning, while software and databases are protected under copyright. Timely registration of each form of protection enables licensing, attracts investment, and shields the business from potential litigation.<\/p>\n\n<p class=\"wp-block-paragraph\">If your startup needs a comprehensive intellectual property strategy, <a href=\"https:\/\/be-ip.mx\/#contacto\"><strong>schedule a consultation with BE IP<\/strong><\/a> and we&#8217;ll design the right portfolio for your stage of growth.<\/p>\n\n<h3 class=\"wp-block-heading\">Creative Industries and the Cultural Sector<\/h3>\n\n<p class=\"wp-block-paragraph\">Publishers, musicians, filmmakers, designers, and software developers primarily rely on copyright to secure the exclusive use and commercial exploitation of their works. Trademarks also play a role in identifying publishing houses, production companies, and creative studios. In cases involving proprietary technology or innovative tools, a patent can complement the overall protection strategy.<\/p>\n\n<p class=\"wp-block-paragraph\">For complex cases involving collective works, licensing, or copyright assignment agreements, <a href=\"https:\/\/be-ip.mx\/#contacto\"><strong>contact BE IP<\/strong><\/a> and we&#8217;ll help you structure the right protection.<\/p>\n\n<h2 class=\"wp-block-heading\">Trade Secrets and Cultural Heritage: Additional Forms of Protection<\/h2>\n\n<h3 class=\"wp-block-heading\">What Assets Aren&#8217;t Covered by Trademarks, Patents, or Copyright?<\/h3>\n\n<p class=\"wp-block-paragraph\">Some assets don&#8217;t fit within the traditional IP categories \u2014 such as trade secrets (formulas, processes not in the public domain) and traditional cultural expressions.<\/p>\n\n<h3 class=\"wp-block-heading\">Trade Secrets<\/h3>\n\n<p class=\"wp-block-paragraph\">A trade secret protects confidential information that provides a competitive economic advantage, such as formulas, client lists, or proprietary procedures. This form of protection does not involve public registration; instead, it relies on secure internal controls and confidentiality agreements. To defend a trade secret, you must demonstrate reasonable efforts to maintain confidentiality and establish the value of the information (<a href=\"https:\/\/www.gob.mx\/impi\/acciones-y-programas\/preguntas-frecuentes-sobre-secretos-industriales\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>see IMPI&#8217;s FAQ on trade secrets<\/strong><\/a>).<\/p>\n\n<h3 class=\"wp-block-heading\">Cultural Heritage and Traditional Knowledge<\/h3>\n\n<p class=\"wp-block-paragraph\">If your business draws on elements of cultural identity, handicrafts, or derivatives of Mexico&#8217;s collective heritage, you should explore mechanisms such as collective trademarks, appellations of origin, and frameworks designed to protect communities and traditions. Consult with an intellectual property specialist before incorporating these elements into products, marketing campaigns, or commercial brands.<\/p>\n\n<h2 class=\"wp-block-heading\">Tax Implications of Intellectual Property in Mexico<\/h2>\n\n<p class=\"wp-block-paragraph\">Trademarks, patents, copyrights, and other intangible assets can be recognized as amortizable assets under the Income Tax Law (LISR), allowing businesses to deduct investments or obtain tax benefits through amortization (<a href=\"https:\/\/www.sat.gob.mx\/consultas\/31694\/esquema-general-de-la-ley-del-impuesto-sobre-la-renta\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>see SAT reference framework<\/strong><\/a>). Additionally, royalty payments derived from licensing must be properly documented and may be subject to withholding taxes and reporting obligations before the SAT.<\/p>\n\n<p class=\"wp-block-paragraph\">Sound tax planning helps maximize benefits and ensure compliance when exploiting intellectual property. Consult with an intellectual property specialist to correctly structure these assets for SAT purposes.<\/p>\n\n<h2 class=\"wp-block-heading\">Common Mistakes When Protecting Intellectual Property \u2014 and How to Avoid Them<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Assuming that registering a name with the SAT or in the articles of incorporation replaces trademark registration: only the IMPI grants recognized exclusive rights.<\/li>\n\n<li>Using generic or descriptive marks, which cannot be legally protected or differentiated.<\/li>\n\n<li>Disclosing an invention before filing a patent application, which automatically eliminates the possibility of protection due to loss of novelty.<\/li>\n\n<li>Commissioning works from third parties without formalizing copyright assignments, which creates disputes over ownership or licensing rights.<\/li>\n\n<li>Neglecting trademark and patent renewals, or failing to actively monitor and enforce rights in the market \u2014 which exposes the business to cancellation of rights or infringement.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Properly mapping and registering each asset is essential to the legal security of your business.<\/p>\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions About Trademarks, Patents, and Copyright<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"701\" class=\"wp-image-328\" src=\"https:\/\/be-ip.mx\/wp-content\/uploads\/2026\/06\/propiedad_intelectual-1024x701.webp\" alt=\"Illuminated scales of justice representing intellectual property protection in Mexico\" srcset=\"https:\/\/be-ip.mx\/wp-content\/uploads\/2026\/06\/propiedad_intelectual-1024x701.webp 1024w, https:\/\/be-ip.mx\/wp-content\/uploads\/2026\/06\/propiedad_intelectual-300x206.webp 300w, https:\/\/be-ip.mx\/wp-content\/uploads\/2026\/06\/propiedad_intelectual-768x526.webp 768w, https:\/\/be-ip.mx\/wp-content\/uploads\/2026\/06\/propiedad_intelectual-1536x1052.webp 1536w, https:\/\/be-ip.mx\/wp-content\/uploads\/2026\/06\/propiedad_intelectual-18x12.webp 18w, https:\/\/be-ip.mx\/wp-content\/uploads\/2026\/06\/propiedad_intelectual.webp 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>How Do I Register a Trademark in Mexico?<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">The process begins with filing an application with the IMPI, specifying the class of product or service and attaching the corresponding design or denomination. It includes a substantive and formal examination and can take between 6 and 12 months. Once the title is granted, initial protection lasts 10 years and is indefinitely renewable.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>What Are the Risks of Not Registering My Trademark?<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Without trademark registration, your business is exposed to third parties using or even registering an identical or similar sign, forcing you to rebrand and lose customers. Without registration it is also significantly harder to pursue legal action before the IMPI (<a href=\"https:\/\/www.gob.mx\/impi\/articulos\/por-que-debo-registrar-mi-marca\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>IMPI legal guidance<\/strong><\/a>).<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Can Copyright and Patents Be Transferred or Licensed?<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Yes, both patrimonial copyright and patents can be assigned or licensed through formal contracts. The assignment must be recorded with INDAUTOR or the IMPI to have full legal effect and be enforceable against third parties (<a href=\"https:\/\/www.diputados.gob.mx\/LeyesBiblio\/pdf\/2_141222.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>see Federal Civil Code<\/strong><\/a>).<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>How Can I Protect a Recipe, Process, or Business Know-How?<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Recipes, processes, and undisclosed knowledge can be protected as trade secrets if they are kept confidential with appropriate internal controls. Public registration is not required, but documenting your confidentiality measures is key to mounting a legal defense.<\/p>\n\n<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>\n\n<p class=\"wp-block-paragraph\">Understanding the differences between trademarks, patents, and copyright is essential for building an intangible asset portfolio that drives competitiveness in Mexico. Analyze your products, services, and creative output to identify what needs protection first, and seek expert guidance to combine the right forms of protection and maximize the commercial and fiscal value of your business.<\/p>\n\n<p class=\"wp-block-paragraph\">Adopting sound legal practices in protecting these rights reduces risk and strengthens your company&#8217;s position across any sector and region of the country.<\/p>\n\n<h2 class=\"wp-block-heading\">Want to Protect Your Trademark, Patent, or Intellectual Property?<\/h2>\n\n<p class=\"wp-block-paragraph\">Working with specialists makes all the difference when it comes to securing the growth, protection, and proper exploitation of your intellectual assets. At BE IP, we design comprehensive strategies tailored to the specific needs of each business or project. If you want to avoid costly mistakes and unlock your full growth potential, <a href=\"https:\/\/be-ip.mx\/#contacto\"><strong>contact BE IP<\/strong><\/a> and schedule a no-obligation consultation.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Puntos clave Seg\u00fan la Organizaci\u00f3n Mundial de la Propiedad Intelectual (OMPI), las peque\u00f1as y medianas empresas que protegen sus activos intangibles pueden incrementar hasta un 35% su crecimiento y competitividad frente a aquellas que no lo hacen, ya que evitan copias y aprovechan el valor comercial de sus creaciones (seg\u00fan datos de Protectia). Sin embargo, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":325,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"\u00bfSabes cu\u00e1l forma de propiedad intelectual protege tu negocio? Conoce las diferencias entre marca, patente y derecho de autor en M\u00e9xico y toma decisiones estrat\u00e9gicas. Cont\u00e1ctanos en BE IP.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[10],"tags":[],"class_list":["post-320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-propiedad-intelectual"],"_links":{"self":[{"href":"https:\/\/be-ip.mx\/en\/wp-json\/wp\/v2\/posts\/320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/be-ip.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be-ip.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be-ip.mx\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/be-ip.mx\/en\/wp-json\/wp\/v2\/comments?post=320"}],"version-history":[{"count":5,"href":"https:\/\/be-ip.mx\/en\/wp-json\/wp\/v2\/posts\/320\/revisions"}],"predecessor-version":[{"id":341,"href":"https:\/\/be-ip.mx\/en\/wp-json\/wp\/v2\/posts\/320\/revisions\/341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be-ip.mx\/en\/wp-json\/wp\/v2\/media\/325"}],"wp:attachment":[{"href":"https:\/\/be-ip.mx\/en\/wp-json\/wp\/v2\/media?parent=320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be-ip.mx\/en\/wp-json\/wp\/v2\/categories?post=320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be-ip.mx\/en\/wp-json\/wp\/v2\/tags?post=320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}