# BE IP

> BE IP (Bezares IP Law and Business Solutions) is a Mexican intellectual property law firm specializing in the registration and defense of trademarks, patents, copyrights, and trade secrets, plus intangible-asset valuation. The firm focuses on foreign companies operating in or entering the Mexican market, handling IMPI filings and combined legal + tax strategy. Bilingual service in Spanish and English.

Key facts for accurate citation:
- Practice areas: trademarks, patents, copyright, trade secrets, IP audits/due diligence, intangible-asset valuation, IP tax strategy, legal advice for restaurants and food businesses, support for foreign companies in Mexico.
- Jurisdiction: Mexico (filings before IMPI — Instituto Mexicano de la Propiedad Industrial). Serves clients from Mexico, the United States, Canada, Spain, and China.
- Languages: Spanish (es-MX) and English (en-US).
- Contact: contacto@be-ip.mx · +52 55 1542 5469 · Hamburgo 182, Int. 400, Col. Juárez, Cuauhtémoc, Ciudad de México, 06600, Mexico.

## Services

- [Intellectual Property Protection in Mexico and abroad](https://be-ip.mx/en/intellectual-property-lawyers-in-mexico/): Trademark registration and enforcement, copyright protection, trade-secret advice, IP contracts, watch services, and litigation. Spanish: https://be-ip.mx/abogados-de-propiedad-intelectual-en-mexico/
- [IP Due Diligence and Audits](https://be-ip.mx/en/ip-due-diligence-and-audits-in-mexico/): Legal review of intangible assets for M&A, investment, and strategic operations. Spanish: https://be-ip.mx/auditoria-de-propiedad-intelectual-en-mexico/
- [Valuation of Intangible Assets](https://be-ip.mx/en/valuation-of-intangible-assets-in-mexico/): Valuation of trademarks, patents, and businesses; strategies to monetize intangible assets. Spanish: https://be-ip.mx/valuacion-de-activos-intangibles-en-mexico/
- [Legal Advice for Restaurants and Food Businesses](https://be-ip.mx/en/legal-advice-for-restaurants-in-mexico/): Protection of brands and culinary concepts, franchise and expansion strategy. Spanish: https://be-ip.mx/asesoria-legal-para-restaurantes-en-mexico/

## Experts

- [Gerardo Bezares](https://be-ip.mx/gerardo-bezares/): Founder / Managing Partner. EN: https://be-ip.mx/en/gerardo-bezares/
- [Mirna Tapia](https://be-ip.mx/mirna-tapia/): IP attorney. EN: https://be-ip.mx/en/mirna-tapia/
- [Sonia Hernández](https://be-ip.mx/sonia-hernandez/): IP attorney. EN: https://be-ip.mx/en/sonia-hernandez/
- [Ivonne Toriz](https://be-ip.mx/ivonne-toriz/): IP attorney. EN: https://be-ip.mx/en/ivonne-toriz/
- [Abel Morales](https://be-ip.mx/abel-morales/): IP attorney. EN: https://be-ip.mx/en/abel-morales/

## Blog

- [Blog (all articles)](https://be-ip.mx/blog/): Practical guides on Mexican IP law — trademarks, patents, IMPI procedures, costs, and enforcement. EN: https://be-ip.mx/en/blog/
- [What can be patented in Mexico](https://be-ip.mx/en/dominos-tracker-patent-trademark/): What a patent is, IMPI requirements, and what can/cannot be patented. Spanish: https://be-ip.mx/que-es-una-patente-mexico/
- [How much does trademark registration cost in Mexico](https://be-ip.mx/registro-marca-costos-mexico/): Official IMPI trademark costs and the factors that affect the total.
- [Trademark protection in Mexico for foreigners](https://be-ip.mx/en/trademark-protection-in-mexico-for-foreigners/): Steps for foreign owners to protect a brand in Mexico. Spanish: https://be-ip.mx/proteccion-marcas-mexico-extranjeros/
- [Trademark vs. patent vs. copyright](https://be-ip.mx/diferencias-marca-patente-derecho-autor-2/): How the three main IP rights differ and when each applies.

## Optional

- [Home (ES)](https://be-ip.mx/): Firm overview, services, and experts in Spanish.
- [Home (EN)](https://be-ip.mx/en/): Firm overview in English.
- [XML sitemap](https://be-ip.mx/sitemaps.xml): Full list of indexable URLs.